All about me

Thinking about art (or cake)

Hi I’m Caroline, a regular blogger and the freelance Editor of I founded my consultancy business crowdweaver after I spent 6 years providing strategic and tactical Audience Development consultancy to Arts/Cultural organisations in an agency setting. My clients included Arts Council England, The Sage Gateshead, Tyne & Wear Museums, Tyneside Cinema, BALTIC, Theatre Royal, National Glass Centre and MIMA among many others. Weaving tradition and technology together, I now create profitable crowds for any business sector through understanding that audiences inspired by loyalty and love┬ábecome different and better customers.

I offer the following services:

Marketing and PR:

  • Writing and implementing Marketing Strategy
  • Writing and designing publications
  • Copywriting for websites and brochures
  • Strategic PR
  • Design and delivery of tactical Marketing campaigns

Digital Media:

  • Website development and Marketing (SEO and PPC advertising)
  • Strategic planning for use of social media channels including Facebook, Twitter and Flickr
  • Development of email database for marketing purposes
  • Strategic planning and implementation of Mobile Marketing for smartphones

Events and Training:

  • Developing events and workshops
  • Writing and delivering training workshops
  • Event management

Research and Project Management:

  • Primary audience research including focus groups, mystery shopping and creative consultation with both adults and children/young people
  • Project Management

For an informal chat or to request a quotation get in touch on 07530 737391 or email I’m on twitter @crowdweaver and @whatsonnorth

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